Effective Date: 20 June 2025

1. Who We Are

African Kulture Sounds (“we,” “us,” “our”) is a creative collective and artist agency committed to amplifying African voices and cultural narratives through music, merch, and connection. Protecting your privacy and personal information is not just a legal obligation—it’s central to our mission of trust, collaboration, and community.

2. Scope & Purpose of This Policy

This policy explains how we collect, use, store, share, and protect your personal information. It applies across all contexts where we interact with you—including our website, events, digital platforms, marketing channels, and product purchases—and is designed to comply with South Africa’s Protection of Personal Information Act (POPIA).

3. Types of Personal Information We Collect

We may collect and process the following:

• Identity & Contact Details: Name, email, phone number, physical address.

• Transactional Information: Order history, merchandise preferences, payment confirmations.

• Technical Data: IP address, device type, browser details, QR code scan usage.

• Marketing & Communications: Newsletter opt‑ins, event RSVPs, feedback and survey responses.

4. How and Why We Collect Your Information

• To process and fulfil orders, manage returns/exchanges, and schedule deliveries.

• To facilitate meaningful engagement, like sharing exclusive artist content, updates, and cultural storytelling via QR code experiences.

• To enhance user experience, through personalization and website analytics (we may use cookies, in a P OPIA‑compliant manner).

• To respond to your requests, inquiries, complaints, or feedback.

• To comply with our legal obligations, such as taxation or safety standards.

5. Consent, Lawful Basis & Legitimate Interests

We rely on your consent, or when applicable, our legitimate interest (such as improving service), to process your data. When required, we explicitly request your consent—most notably for marketing communications and cookies—while always allowing you to withdraw it freely and easily.

6. How We Share Your Information

We may share your personal data with:

• Trusted service providers and logistics partners (e.g., payment gateways, courier services), bound by confidentiality and POPIA-aligned agreements.

• Legal and regulatory bodies, when required by law or to protect our rights or safety.

• Aggregated or anonymized data, used solely for analysis or marketing insights—never identifying individuals.

7. How We Safeguard Your Data

Your privacy is our priority. We implement robust technical (encryption, secure servers) and organizational (limited access, staff training) measures to keep your information safe. Regular audits help keep our practices aligned with evolving standards.

8. Data Retention

We only retain your personal information as long as necessary:

• To fulfill operational needs (e.g., orders, customer service).

• To comply with legal obligations (e.g., accounting, tax storage periods).

• Once no longer required, we securely delete or de-identify your data.

9. Your Rights Under POPIA

You may:

• Request copies of your personal information.

• Ask for corrections if data is inaccurate or incomplete.

• Object to or limit how we process your data.

• Withdraw consent at any time, particularly for marketing.

• Request deletion or anonymization, subject to legal or contractual limitations.

Simply contact us at africankulturesounds@gmail.com or via our website’s “Contact Us” page to exercise your rights. We endeavor to respond within 30 days, as per POPIA guidelines.

10. Cookies & Tracking Technologies

We use cookies and similar tools to enhance your experience—enabling website functionality, analyzing usage trends, and personalizing content. You can manage your preferences or disable cookies through your browser settings; essential cookies necessary for site operation will remain active.

11. Children’s Privacy

We do not knowingly collect personal information from children under 18. If we become aware of such data, we will promptly remove it. Parental or guardian consent is required for minors.

12. Updates to This Policy

We may update this privacy policy as our platform evolves or laws change. All updates will be posted here with a revised effective date. We encourage you to review this policy periodically for the latest information.

13. Contact Us

If you have questions, concerns, or requests regarding your personal data, please reach out:
Email: africankulturesounds@gmail.com
Address: African Kulture Sounds, Cape Town, South Africa

Thank you for trusting us with your stories, your identity, and your culture.